How Important Is Image...

How Important Is Image When It Comes
To Your Real Estate Business
& Listing Presentation

Image...

Every week in every city across North America millions of adults go to Nightclubs, some just for the entertainment while others for more intimate relationships. Before attending, what does each person do?

They invest time making sure they look their best.

This forever ends any argument concerning the importance of personal image.

Allow me to ask this question:

Would you ever think of dropping over to a seller’s home looking your worst?

Of course not, for you know you are putting yourself at a disadvantage. You know personal image is critical to your success. After all, people do judge a book by its cover.

Where Should You Create A Powerful Image?

1. Your marketing and advertising.

2. Your marketing materials (business card, flyer, etc...)

3. Your Internet presence (website, facebook account, etc...)

4. Your listing presentation and related materials.

5. Your buyer presentation and relatated material.

6. Other real estate presentations you use (e.g: fsbo, expired, etc...)

7. Your personal appearance.

How Important Is Image To Prospects?

Zig Ziglar, the master salesman, speaker & success coach, said about 70% of all selling situations are shaped in a positive or negative way by the prospect's perception of you.

Joyce Knudsen, President of Image Maker, said you have just 7 seconds to make a positive impression on prospects.

The 70% and 7 Seconds Success Law

Those are the numbers you need to concern yourself with respect to image.

Ability Is Not The Major Factor, Is It!

At the very most, 30% of the deal falls under ability. Image is virtually everything when it comes to sale success.

Where Can You Review Image Samples?

Why not visit our presentations page and see for yourself how you can benefit from a powerful image.

You can review each of our real estate presentations here.

Summary...

I encourage you build your image, build your business and live your dreams. And it all starts by you understanding this:

Prospects BUY YOU first and your services second.

Therefore... You got to get serious about YOURSELF!