Why Invest In Professional
Real Estate Presentations
The Benefits Of Using A Professional
Real Estate Presentation
Every agent knows the power of an effective presentation. Both buyers and even more so sellers are impacted by an effective real estate presentation.
Time after time agents who use a real estate presentation outperform those who choose to go it alone.
What makes an effective real estate presentation?
What makes for an effective real estate presentation? Let's discuss this from two perspectives, the 1st being an agent and the 2nd being a seller.
Benefits of a Real Estate Presentation for an Agent
1. Positive Professional Image:
A professionally designed presentation simply produces the 'right' image of the agent within the seller.
Studies prove that 70% of a seller's decision to list with an agent is determined by perceived value.
In street language, sellers do judge a book by its cover, this is why you need a presentation that gives you the right 'image'.
2. Organization:
When you use a real estate presentation you benefit in that it allows you to be organized for success during the listing appointment.
3. Objections:
An effective real estate presentation will include what is called 'tie downs' on every page of the presentation. What is a tie down? A tie down is a mini-close that deals with the issues discussed on that specific page. By doing mini-closes throughout your presentation, you are giving the seller the opportunity to agree with you and this makes it easier when it comes time to the bigger close... "sign here".
4. Coverage:
An effective presentation will allow you to completely cover every point of your marketing plan, from Internet marketing, company marketing, personal marketing, neighborhood marketing, MLS marketing, targeted buyer marketing, etc...
5. Separation:
Your listing presentation must be a completely separate presentation from your pricing presentation. This allows you to close the seller on your marketing plan before you even begin to discuss price.
6. Format:
Your presentation should be created in PowerPoint as this software makes it easy for you to make edits specific to each listing appointment.
It also allows you to be as creative as you can be with your presentation, as PowerPoint allows you to add a logo, personal picture, music, etc...
7. Internet:
By making your real estate presentation in PowerPoint, you can now upload your presentation to a website.
8. Distribution:
A PowerPoint real estate presentation also allows you to burn your presentation to a CD or DVD for easy distribution.
And it is a lot cheaper to leave a CD with your seller as compared to a full color print version.
Summary...
So as you can see, there are many benefits you will enjoy by using an effective real estate listing presentation.
Benefits of a Real Estate Presentation for a Seller
1. Perception:
By using a professionally designed real estate presentation you are giving the seller every opportunity to do business with you. This is accomplished through perception. Studies suggest perception accounts for 70% of a person's decision to do business.
2. Organization:
Sellers want organization too during a listing appointment. A real estate listing presentation does exactly that for the seller.
3. Understanding:
Most sellers have a low understanding on commission fees. A real estate presentation, especially one that has price removed and placed into a separate pricing presentation, allows the seller to understand what the service fee is for when it comes to discussing commission.
4. Agreement:
A listing presentation with built in tie-downs allows the seller to have what we call 'agreement participation". Studies prove multiple mini-closes increases the success rate of the 'final close' by as much as 700%.
5. Insight:
A real estate presentation provides insight for the seller when it comes to how the MLS is used to locate targeted buyers for the home.
6. Security:
It is a reality in sales that security is the #1 factor required to be established within the mind of the seller in order for the seller to feel comfortable about saying yes. An effective real estate presentation that is professionally designed by a graphic designer and contains all the tie-downs, images, substance, and content guarantees security is achieved.
7. Accountability:
A seller wants the agent to be accountable during the listing term. A real estate listing presentation outlining such accountability simply serves the seller and allows the seller to make a positive decision.
Summary...
Each one of our real estate presentations incorporates the benefits for both agents and sellers.
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