Why Invest In Professional
Real Estate Presentations
Every agent knows the power of an effective real estate presentation. And it does not stop there! Even sellers are impacted by an effective real estate presentation. Time after time agents who use a real estate presentation outperform those who choose to go it alone.
Real Estate Listing Presentations
What makes for an effective real estate presentation? Let's discuss this from two perspectives, the first being an agent and the second being a seller.
Benefits of a Real Estate Presentation for an Agent
1. Positive Professional Image
A professionally designed real estate presentation simply produces the 'right' image of the agent within the seller. Studies prove that 70% of a seller's decision to list with an agent is determined by perceived value. In street language, sellers do judge a book by its cover.
2. Organization
When you use a real estate presentation you benefit in that it allows you to be organized for success during the listing appointment.
3. Objections
An effective real estate listing presentation will include what is called 'tie downs' on every page of the real estate presentation. What is a tie down? A tie down is a mini-close that deals with the issues discussed on that specific page. By doing mini-closes throughout your real estate presentation, you are giving the seller the opportunity to agree with you and this makes it easier when it comes time to the bigger close... "sign here".
4. Coverage
An effective real estate presentation will allow you to completely cover every point of your marketing plan, from Internet marketing, company marketing, personal marketing, neighborhood marketing, MLS marketing, targeted buyer marketing, etc.
5. Separation
Your real estate listing presentation must be a completely separate presentation from your pricing presentation This allows you to close the seller on your marketing plan before you even begin to discuss price.
6. Format
Your real estate presentation should be created in PowerPoint as this software makes it easy for you to make edits specific to each listing appointment. It also allows you to be as creative as you can be with your real estate presentation, as PowerPoint allows you to add a logo, personal picture, music, etc.
7. Internet
By making your real estate listing presentation in PowerPoint, you can now upload your listing presentation to a website.
8. Distribution
A PowerPoint real estate presentation also allows you to burn your real estate presentation to a CD or DVD for easy distribution. And it is a lot cheaper to leave a CD with your seller as compared to a full color print version.
Summary
So as you can see, there are many benefits you will enjoy by using an effective real estate listing presentation.
Benefits of a Real Estate Presentation for a Seller
1. Perception
By using a professionally designed real estate presentation you are giving the seller every opportunity to do business with you. This is accomplished through perception. Studies suggest perception accounts for 70% of a person's decision to do business.
2. Organization
Sellers want organization too during a listing appointment. A real estate listing presentation does exactly that for the seller.
3. Understanding
Most sellers have a low understanding on commission fees. A real estate presentation, especially one that has price removed and placed into a separate pricing presentation, allows the seller to understand what the service fee is for when it comes to discussing commission.
4. Agreement
A real estate listing presentation with built in tie-downs allows the seller to have what we call 'agreement participation". Studies prove multiple mini-closes increases the success rate of the 'final close' by as much as 700%.
5. Insight
A real estate presentation provides insight for the seller when it comes to how the MLS is used to locate targeted buyers for the home.
6. Security
It is a reality in sales that security is the #1 factor required to be established within the mind of the seller in order for the seller to feel comfortable about saying yes. An effective real estate presentation that is professionally designed by a graphic designer and contains all the tie-downs, images, substance, and content guarantees security is achieved.
7. Accountability
A seller wants the agent to be accountable during the listing term. A real estate listing presentation outlining such accountability simply serves the seller and allows the seller to make a positive decision.
Summary...
Each one of our real estate presentations incorporates the benefits for both agents and sellers. Simply click on the links below to review each real estate presentation.
Proven By Agents All Across The USA
 Top agent Robert Burns of Amerivest Realty writes
Best investment I have ever made into my real estate sales business. These presentations simply work because they really do address the problems sellers need solved. I recommend them to any agent wanting to list more and sell more homes. Give Mr. Burns a Call 239-571-6046
To Verify Testimony
 Top agent Lilo Clacher of ReMax Proven Professionals writes
Since purchasing the listing presentation and putting it to full use, I have never walked away from a listing appointment without the signed listing in my briefcase.  Top agent Edee Franklin of Max Broock writes
Powerful material that actually works... all I had to do was flip the pages to get the listing! Thank you so much for such an easy-to-use listing presentation.  Top agent Pilar Hamrick of Virtual Properties writes
The listing presentation is the best investment I have ever made in my career.
Thank you so much!
 Dave Elfassy of Right At Home Realty writes
Just wanted to mention how amazing your listing presentation package really is! I knew I didn't want to use what other agents in my office are using. These presentations have helped pave the way to my very first FSBO appointment this week. Wish me luck!
|
