As An Agent, You Must 'Honk' Your Own Horn!Just ask any top producer about the importance of 'personal' promotion! Getting to the top of your MLS board in terms of sales/income performance has much more to do with personal promotion than it has to do with home marketing. Yes the sales must be there, but in order to harvest those sales you need to get yourself in front of selling and buying prospects. And this is what separates the top producer from the average Realtor. Top producers know how to promote their names in such a way as to draw the attention of prospects towards them and into their business. Learn What Successful Agents Already Know!Success is not about selling homes, it's about prospects getting to know who you are! This is the secret top producers possess that average Realtors seem to lack. Top producers know that real success comes to those Realtors who get their names well known within the markets they serve.
Why?
If you ever want to make the most amount of money this business offers, then you must tap into the passive income segment of the market. How big is that segment? According to NAR, 4% of Realtors control 74% of the income earned each year. Are You Into Promoting Homes?That's the #1 mistake average Realtors make every day within the business! Yes you need to promote homes for your listing clients, and that kind of promotion is called 'personal sales'. But before you can excel at personal sales, you first must 'shine' when it comes to 'personal promotion'.
What Is Personal Promotion?
It's getting prospects to know who you are and what you are all about. Do You Have A Personal Promotion Strategy?Without one, you will always find yourself struggling for survival as an agent! As a Realtor, your name, and persona are just as important in terms of success as are Pepsi's or Coke's name and persona to their success.
In fact, many companies have failed even though their products/services were superior to their competitors. Their failure was due to their inability to create a brand name marketing strategy that caused prospects to want to do business with them. And That's The #1 Reason Why Real Estate Agents Fail Too!Average Realtors are actually not failing at sales but rather personal promotion! And it all starts with your marketing material. After all, it's where prospects first get to meet you and know who you are both as a Realtor and an an individual. So the question is... Are You Ready To Get Prospects Interested In You?You would be surprised to discover 74% of agents are not ready since they have no personal promotion strategy! So Where Do You Start?Agents usually ask us:
Without question, the most important step in any successful and effective marketing campaign is a high quality personal prospecting portfolio. It is the most powerful all-purpose marketing tool available within the real estate industry today and the foundation for any and all successful personal promotion marketing. Your Multi-Uses For A Personal Promotion portfolio!A personal promotion portfolio is a natural lead generator you can utilize in an unlimited number of business generating applications such as:
What Makes Your Personal Portfolio Effective?A personal promotion portfolio is has a dual purpose design deliberately targeted to prospects. 1. Front Page: To cause the prospect to take notice of who you are through eye-catching graphic designs. 2. Back Page: To allow you to build what we call the "Friendship Factor." This humanizes you within the mind of the prospect and establishes the positive emotional connection that will make prospects feel comfortable about calling you.
Your back message will outline your interests as a person, which allows the prospect to relate to you in a much more positive way as compared to the traditional approach of simply offering them your real estate services. Prospects now have the chance to warm up to you - resulting in more opportunities to list and sell homes. Remember - Prospects Are People Too!The more you can create the 'old-shoe', personal and friendly atmosphere about yourself, the more likely prospects will want to do business with you. That's just the way people are! They simply prefer a friendly person over a stuffy individual. Personal Portfolio Brochures Technical InformationThe 'Personal Portfolio Brochures' are each 2 full pages (8.5x11), full color, and editable using MS PowerPoint. They are 'high quality' printable - so they should print very nicely on most standard desktop printers but for best results we recommend getting them printed professionally. Software Requirements: The 'Personal Portfolio Brochures', require Microsoft PowerPoint version 2002 or higher - or some other compatible software like OpenOffice version 2.0 or higher. Summary Of The Personal Portfolio BrochuresFor Your Leads. Sellers & Buyers:
For You (The Agent):
The Result:
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Car dealerships are experts at showroom shine. They understand the 'car' must look its best when it comes to getting a buyer interested in taking it for a test drive and eventually buying the car. And you, as a real estate agent, are like a car and you too must have a showroom shine so that prospects want to take you for a test drive and eventually buy your services. That's where a Personal Portfolio comes into play. It gives you the opportunity to show yourself well to sellers and buyers. After all, as an agent you got to honk your own horn if you want to be heard! Ask any Top Producer and they'll tell you: Before you start promoting homes, Provided in MS Word format - compatible with Word version 2002 or higher - or OpenOffice (a free 'word like' software). ![]() Browse All
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